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WU Executive Academy

Professor Jonas Puck, Academic Director of the MBA Energy Management.


OPEC bulletin 8–9/17

Nobody can reliably predict today what the future of

global energy supply will look like. While fossil fuels will

continue to dominate the global energy mix for many

more decades, the energy mix will continue to evolve with

a greater role for non-fossil fuels, particularly renewables.

It begs the need to ask questions such as: How might this

transition take place? What new technologies will have

the potential to meet the ever-increasing demand for

energy around the globe? What can the energy industry

do to tackle environmental issues? And what particular

challenges will this present for managers in the energy


In the following interview,

Professor Jonas Puck


Academic Director of the MBA Energy Management,

explains not only why focusing on executive education will

help overcome energy challenges in the future, but also

what valuable benefits an MBA in energy management

can bring for professionals and executives alike who

want to make sure they are ready for the imminent

transformation of the energy sector.

E d u c a t i o n

Executive education as the

way to power the future

OPEC Bulletin:

Prof Puck, why do you think continuing

education and training are crucially important for

managers in the context of coping with the challenges

of global energy supply in the future?

Professor Puck:

We live in incredibly dynamic times: What is an

unqualified success today may be doomed to failure tomorrow.

The energy sector, too, is becoming more and more unpredict-

able. Markets, technologies and the economic environment in

general are constantly and, even more importantly, radically

changing. The greater the environmental uncertainty and vola-

tility, the more important the edge specialized education and

training can give you.

What we urgently need today, especially in the energy industry,

is managers who are capable of responding flexibly and adequately

to changes in their environments. However, they cannot do this

unless they see the broader context, are aware of how things inter-

relate and understand what effects their interventions will have.